The video leverages the popular 'dupe' trend by comparing affordable drugstore products to high-end alternatives, making it relatable and valuable for a budget-conscious audience. The creator's genuine enthusiasm and clear demonstration of each product's glowy effect also contribute to its appeal.
Summary
The creator shares her favorite drugstore makeup products for achieving a dewy, glowing look. She highlights a L'Oréal Lumi Glotion for base glow, Covergirl bronzing serum for warmth, Milani baked blushes for a satiny flush, NYX highlighter for a pearly sheen, and two Hard Candy setting sprays for a radiant finish.
Structure
1Introduction to drugstore glowy makeup favorites
2L'Oréal Lumi Glotion demonstration
3Covergirl Bronzing Glow Serum demonstration
4Milani Baked Blushes showcase
5
Original caption
glowmaxxing for my drugstore baddies #glowymakeup #drugstoremakeup #glowmaxxing #glowing #affordablemakeupproducts @loréal paris usa @COVERGIRL @Milani Cosmetics @NYX Professional Makeup @Hard Candy
More from @kaitlynnelston
More breakout videos from this creator.
NYX Cosmetics Highlighter feature
6Hard Candy Setting Sprays (Glow On Lock and Glass On Lock) demonstration
7Concluding remarks and call for recommendations
Product placement
L'Oréal Lumi Glotion: acts - provides a glowy tint to the skin, used as a makeup base or on its own. Removing it would change the video's demonstration of makeup products.
COVERGIRL Skin & Sculpt Bronzing Glow Serum: acts - provides a glowy tint and bronzing effect, used as a foundation alternative or for targeted glow. Removing it would change the video's demonstration of makeup products.
Milani Baked Blushes: acts - provides color and a satiny finish to the cheeks. Removing them would change the video's demonstration of makeup products.
NYX Cosmetics Butter Gloss Highlighter: acts - provides a pearly pink glow to the skin. Removing it would change the video's demonstration of makeup products.
Hard Candy Glow On Lock Setting Spray: acts - provides a glowy finish and sets makeup. Removing it would change the video's demonstration of makeup products.
Hard Candy Glass On Lock Setting Spray: acts - provides a glass-like finish and sets makeup. Removing it would change the video's demonstration of makeup products.
On-screen text
drugstore glowy makeup favorites <3
Transcript
For my baddies on a budget, these are all of my go-to glowy drugstore makeup favorites. Starting out with the L'Oréal Lumi Glotion. This is one of those products that I have literally used since I was in high school. The glow that this gives my skin is absolutely insane. Like, just look at that. I love wearing it on its own and also under makeup. Especially this shade, this is in the shade 903 medium, and this one gives my skin a little bit of that glowy tint. So it's perfect for summertime. And I love using this one when I want no foundation makeup look. Next is the Covergirl Skin & Sculpt Bronzing Glow Serum. This has become such a favorite in my routine. I love this because it's a two-in-one product, so you can take off the pump and use it kind of for all over glow, or if you want to target more areas, which is how I like to typically use this, is it actually has a wand applicator. So you can apply it just like regular bronzer and it turns out so glowy, you guys. It's not streaky or patchy and it's so easy to blend. This just gives my skin such a gorgeous, radiant warmth. My favorite drugstore powder blushes are by far the Milani Baked Blushes, especially in the shades Dolce Pink and Sparkling Rose. This one, I love a baked blush because they have a little bit of that satiny finish. So it gives my cheeks such a nice gorgeous glow to them. And I swear every single time I wear these, I get the most compliments on what blush I'm wearing. For highlight, my favorite one is from NYX Cosmetics and this is the Butter Gloss Highlighter in the shade 'You Better Work'. And this is a gorgeous pearly pink shade. I'd say this could definitely be a dupe for the Dior Backstage Glow Face Palette because at least the glow that it leaves is the same kind of glow and not glittery. They also have ten different shades, but by far my favorite one is the pink one. And finally, for setting sprays, both my favorites are from Hard Candy. I mentioned this one in my previous video and it's the Glow On Lock Setting Spray. This one is definitely a dupe for the iconic Fenty Beauty Glowy Setting Spray. It's just the perfect glowy setting spray. And again, it is not glittery. It just finely sprays evenly all over your face. And the Glass On Lock Spray is their new setting spray and this is definitely a dupe for the one size beauty setting spray. My skin genuinely looks like glass when I use this and it just melts all my makeup together so it doesn't look cakey or whatsoever. The mist on these sprays is so good. And both of these setting sprays are literally $7. It literally doesn't get much better than that. I definitely have a lot more drugstore favorites, so if you want any more recommendations, just let me know.
