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6.7Silent UGCStory Open hookCreator Economy
Hook
They turned Woodbine Mall into the backrooms...
@etaybeaton
45.1K followers · usually 5.0K views a post
Views
33.7K
Likes
2.2K
Comments
35
Shares
435
Why it worked
The video taps into a popular internet aesthetic and concept ("the backrooms") applied to a recognizable, albeit decaying, landmark, creating a sense of uncanny familiarity and intrigue.
Summary
The video shows the interior of Woodbine Mall, which appears to be undergoing renovations or is in a state of disrepair. The on-screen text suggests it has been transformed into "the backrooms," a concept often associated with liminal or unsettling spaces.
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Transcript, structure and on-screen text
3 beats and 2 lines of on-screen text — the parts you need to write your own version.
Original caption
What are they doing to my childhood mall? 💔 #thelotionguy #toronto #backrooms #torontotiktok #horrortok
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