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21.4Silent UGCResult / Flex hookEcommerce
Hook
"Closed in 3 months"
@retrofit.mi
6.6K followers · usually 4.5K views a post
Views
94.3K
Likes
3.3K
Comments
190
Shares
44
Why it worked
The video taps into a common sentiment about the decline of traditional malls, using relatable text overlays and visuals to evoke nostalgia and a sense of shared experience, which likely resonated with viewers.
Summary
The video shows the interior of a seemingly declining mall with text overlays expressing pessimism about its future. People are seen browsing in stores, but the overall atmosphere suggests a lack of activity.
Structure
- 1Establishing the mall's decline with text overlays
- 2Showing the interior of the mall with shoppers
- 3Concluding with a pessimistic outlook on the mall's future
On-screen text
"Closed in 3 months"
"that mall is dead"
"I give it a year"
"Won't be going back"
Alr bet say less 😭
Original caption
Guess we’ll check back in a year 👀 #AuburnHills #GreatLakesCrossing #Vintage #Thrift #Mall
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