@missleighh — 72x breakout

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if you want to live a slower life then you have to do sh*t slower!

@missleighh

17.0K followers · usually 842 views a post

Views

60.3K

Likes

7.2K

Comments

114

Promoted product

Mueller coffee maker

Why it worked

The video taps into a popular desire for slow living and mindfulness, presenting a relatable and aesthetically pleasing morning ritual. The focus on sensory details and the emotional connection to the process makes it aspirational and shareable.

Summary

The creator shares their morning ritual of making coffee with an old-school drip coffee maker, emphasizing the enjoyment of the process and the sensory experience. They highlight how this slow ritual contributes to a desired slower pace of life.

Structure

1Introduction to the concept of doing things slower for a slower life.
2Demonstration of making coffee with a drip coffee maker.
3Expressing appreciation for the ritual, smell, and sound of brewing coffee.
4Pouring coffee into a cup and enjoying the slow moment.

Product placement

Mueller (coffee maker): ACTS - it brews coffee, a visible result comes from it. Removing it would change what happens in the video. Ralph's Coffee (cup): APPEARS - it is a cup with a logo on it, used to drink coffee. Removing it would not change what happens in the video.

On-screen text

if you want to live a slower life then you have to do sh*t slower! so let's start with making coffee, *at home* using an old school drip coffee maker and honestly, I'm not even a coffee drinker, but I love the ritual of making a coffee this way every day! I love how it looks on my counter, I love the smell of coffee that it fills my entire kitchen, I love hearing it brew. it takes only 10-15 minutes, and then I get to pour my coffee into a cute little cup and sit outside and slow down. I love this little ritual.

Original caption

Slow down💕 #coffee #coffeeorder #coffeemaker #cozykitchen #coffeeathome