THE ONE KITCHEN SWAP I NEVER THOUGHT ABOUT 👀

@rachiejo

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SoundTikTok sound · original sound - rachiejo

Promoted product

Caraway Coffee Maker

Something new is brewing at Caraway. ☕️✨ Join us at the Clean Brew Lab, a Caraway takeover at Bluestone Lane Chelsea Piers Café celebrating the launch of our new Coffee Maker—and our next frontier in the kitchen. Each day, the first 125 guests can fuel up with a complimentary coffee tastings brewed from our Coffee Maker + a daily gift from some of our favorite brands. And Saturday & Sunday, guests will receive a complimentary Caraway Home product. While you’re here, try our exclusive Caraway x Bluestone Lane beverage, the Dark Matter Mocha, play to win Caraway + partner prizes, and discover a few more surprises along the way. 👀 *By RSVPing, you agree to receive Caraway marketing emails and our Terms & Conditions and Privacy Notice. Unsubscribe anytime. DAILY DROPS @ 9AM THU 9/24 — Grüns FRI 9/25 — Bonne Maman SAT 9/26 — Caraway SUN 9/27 — Caraway MON 9/28 — HU Chocolate TUE 9/29 — Happy Medium 📍 Bluestone Lane Chelsea Piers 09.24–09.29 | 9AM–6PM See you at the Lab. 👽✌️

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Why it worked

The video taps into a growing consumer concern about plastic in everyday items, particularly in food and beverage preparation. By presenting a stylish and functional alternative, it appeals to both health-conscious and aesthetically-minded individuals, further incentivized by a discount code.

Summary

The creator highlights a common coffee maker's plastic brew path and contrasts it with the Caraway Coffee Maker, which uses glass and stainless steel to avoid plastic contact. She demonstrates its simple operation and aesthetic appeal, offering a discount code for viewers.

Structure

Original caption

For my girls who hate plastic as much as I do 😂☕️ This was one kitchen swap I genuinely never thought about until I saw what the inside of a typical coffee maker can look like 🫢 @Caraway Home It’s linked in my bio under Caraway & code RACHELN10 saves you 10% off ☕️ #CarawayCoffeeMaker #FriendsOfCaraway #coffeemaker #bestcoffeemachine #cleancoffee

More from @rachiejo

Product placement

Caraway Home (ACTS - it is the brand of the coffee maker being demonstrated and recommended, and its interface is operated. Removing it would change what happens in the video.)

Call to action

Comment COFFEE for a discounted link!

On-screen text

THE ONE KITCHEN SWAP I NEVER THOUGHT ABOUT 👀 plastic plastic plastic plastic plastic water with multiple reaches wellness fear this Clean Brew System, Made Without Plastic Glass Water Reservoir Stainless Steel Water Path water glass levels stainless path stainless into steel And glass meaning water into contact brewing about somehow coffee ridiculously simple for cups scoops to one brew the you be if seconds, warm minutes caraway pretty counter cream, midnight, they girl's coffee been my RACHELN10 10% color 10% off

Transcript

If you drink coffee every morning you need to see this. This is what the brew path looks like in a typical coffee maker. Your steaming hot water can come into contact at multiple points before the coffee even reaches your cup. As a certified wellness girly, I fear I overlooked this until Caraway came out with this. Your water starts in a glass reservoir, then travels through a stainless steel water path into a stainless steel shower head, into a stainless steel brew basket and filter, and finally into a glass carafe. Meaning your steaming hot water and coffee do not come into contact with plastic as it's brewing. Which is about the material somehow coffee ridiculously simple. No coffee math. One scoop per every two cups. So if I want six cups, I add three scoops and fill the water to six. Press one dial and walk away. The temperature, blooming and water saturation for you. So you don't need to be a barista set 7 AM. If you always like to come back for seconds, it keeps it warm for 90 minutes. And obviously it's Caraway, so they made it pretty enough to leave on your counter. It comes in cream, clay, midnight and stone. They basically made every wellness girl's coffee maker dream been my. And if you've been wanting to upgrade yours, my code RACHELN10 saves you 10% off.