KINDA CHIC

@lyssknudsen

289.1K followers · usually 31.4K views a post

Views

293.9K

Likes

34.4K

Comments

77

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374

SoundTikTok sound · Dancing With Myself - 7" Version

Promoted product

LUMINOSY NAIL MATERIALS

Why it worked

The video taps into the popular DIY beauty trend, offering a satisfying visual of a professional-looking manicure being created at home. The use of multiple, clearly identifiable products and the satisfying process of application and curing likely resonated with viewers interested in nail care and beauty tutorials.

Summary

The video shows a person doing their own gel nails at home, using various products like primer, builder gel, nail polish, and cuticle oil. The process involves filing, applying products, and curing under a UV lamp, resulting in a polished red manicure.

Structure

1Setting up for DIY nails
2Preparing the nails with tools
3Applying primer and builder gel
4Applying red nail polish and top coat
5

Original caption

Obviously had to apply this trend to nails #nailday #diynails #nailtutorial #chic #selfcarenight

More from @lyssknudsen

Product placement

GELCARE (appears, a nail lamp brand, removing it would not change what happens in the video) Melody Susie (appears, a nail dust collector brand, removing it would not change what happens in the video) REAMLYN (appears, a nail file brand, removing it would not change what happens in the video) LUMINOSY NAIL MATERIALS (acts, a primer product, removing it would change what happens in the video) AKTIVE UV/LED (acts, a builder gel product, removing it would change what happens in the video) DV162 REBEL RED (acts, a nail polish product, removing it would change what happens in the video) GELCARE (acts, a top coat product, removing it would change what happens in the video) cuticle oil (acts, a cuticle oil product, removing it would change what happens in the video)