Let's Make The

@cocoespresso

14.4K followers · usually 50.1K views a post

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SoundTikTok sound · Midnight Sun

View velocity

+3.0K views over 8.3d · ~367/day · 8 observations

Promoted product

Unicorn Frappuccino

3 videos3 creators

Why it worked

The video leverages a visually appealing and popular 'secret menu' drink, the Unicorn Frappuccino, which has a strong nostalgic appeal. The step-by-step tutorial format, combined with the vibrant colors and playful presentation, makes it highly shareable and engaging for a target audience interested in Starbucks customizations and aesthetic drinks.

Summary

A barista demonstrates how to make a Unicorn Frappuccino, detailing each ingredient and step from writing on the cup to blending and topping with whipped cream and powders. The video concludes with a presentation of the finished colorful drink.

Structure

1Introduce the drink and write on the cup
2Add milk, pink powder, mango syrup, ice, and creme base to the blender
3Blend the mixture
4Add blue drizzle to the cup

Original caption

HAPPY UNICORN WEEKEND✨🦄 •2 scoops of the pink powder •2 pumps of mango syrup •1 swirl of blue drizzle •3 shakes of blue and pink powder HAVE FUN, BE MAGICAL💜✨🩷 #starbucks #starbucksdrinks #barista #unicorn #tutorials

More from @cocoespresso

Product placement

Starbucks: (a) it ACTS - the Starbucks logo appears on the cup and the barista is wearing a Starbucks apron, indicating the context of the drink being made at Starbucks. The Starbucks Frappuccino is the subject of the video. The Starbucks Creme Base and Mango Syrup are ingredients used in the drink. (b) it merely APPEARS - The Starbucks logo is visible on the cup and apron. Removing it would not change what happens in the video, but it does confirm the setting and brand context. The Starbucks Creme Base and Mango Syrup bottles also appear.

Call to action

Happy Unicorn Weekend

On-screen text

Let's Make The Unicorn Frappuccino Write On Cup! Stay Magical Pour Whole Milk To The Bottom Line On Cup Pour Into Blender 2 Scoops Of Pink Powder 2 Pumps Of Mango Syrup Grande Scoop Of Ice 3 Pumps Of Crème Base Lid & Blend On #1 So Majestic 1 Swirl Of Blue Drizzle Pour Into Cup Top With Whipped Cream 3 Shakes Of Pink Powder 3 Shakes Of Blue Powder Top With Dome Lid Happy Unicorn Weekend