I learned this from a fancy restaurant.

@mariano.hacks

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SoundTikTok sound · Burning Love (with The Royal Philharmonic Orchestra)

Promoted product

Kraft Singles American cheese slices

Melty goodness, every single time. Kraft Singles American Pasteurized Prepared Cheese Product Slices deliver the classic cheesy taste you know and love with the ooey gooey meltiness you crave. Our pre-sliced American singles are irrefutably delicious, however you choose to enjoy them. Kraft cheese slices work great on sandwiches and can easily be added to all of your favorite dishes. Perfect for making grilled cheese and adding to burgers, our cheese singles take your favorite comfort foods to the next level. From eggs and breakfast sandwiches in the morning, to tuna melts and fries in the afternoon or evening, our sandwich cheese can bring a smooth and creamy texture to any meal, any time of day. Kraft American singles are an excellent source of calcium*, made with real dairy and no artificial flavors or dyes. Our 12-ounce limited edition pack comes with 16 slices of Kraft American singles, containing 50 calories per cheese slice. Make sure to keep your Kraft cheese refrigerated. Our deli cheese is part of a wide range of EBT-eligible food items. A fan of our American singles? Keep it cheesy and check out our 2%, Sharp Cheddar and specialty cheeses to discover more tastes that you'll love. *See Nutrition information for Saturated Fat and Sodium Content

2 videos

Why it worked

The video likely worked due to its unexpected and unconventional 'hack' that plays on common food preparation methods, creating curiosity and shareability through its absurdity.

Summary

The video demonstrates a 'hack' for preparing cheese slices for a sandwich. It shows unwrapping a Kraft Singles cheese slice, rinsing it under running water, applying dish soap and rinsing again, then placing it on a bun and adding ketchup.

Original caption

I learned this from a fancy restaurant. #lifehacks #lifetips #cheese #tips #tipsandtricks

More from @mariano.hacks

Structure

1Shows cheese slices in a grocery store.
2Unwraps a cheese slice.
3Rinses cheese slice under water.
4Washes cheese slice with dish soap.
5Places cheese slice on a bun.
6Adds ketchup to the sandwich.

Product placement

Kraft Singles American cheese slices: ACTS - used to make a sandwich. Removing it would change the video. Palmolive Ultra Strength dish soap: ACTS - used to wash the cheese slice. Removing it would change the video. Heinz Tomato Ketchup: ACTS - used as a condiment on the sandwich. Removing it would change the video.