Why it worked
The video likely went viral due to its shocking and unexpected "cleaning hack" that is actually a bizarre food preparation method. The use of common household items in an unconventional way creates a strong "what is happening?" reaction, driving engagement and shares.
Summary
The video shows a person preparing a sandwich by slicing a bread roll and then seasoning it with isopropyl alcohol, coffee grounds, salt, pepper, and toothpaste. The person then holds up the finished, seasoned bread roll.
Structure
- 1Slice bread roll
- 2Season with alcohol and coffee
- 3Season with salt and pepper
- 4Season with toothpaste
- 5Show finished product
Product placement
Equate 50% Isopropyl Alcohol: Acts - used to clean the bread. Removing it would change what happens in the video.
Folgers Classic Roast: Acts - used to season the bread. Removing it would change what happens in the video.
Sal Bahía Iodized Sea Salt: Acts - used to season the bread. Removing it would change what happens in the video.
Spice Supreme Pure Ground Black Pepper: Acts - used to season the bread. Removing it would change what happens in the video.
Colgate Sparkling White Toothpaste: Acts - used to season the bread. Removing it would change what happens in the video.