OMG It took me 40 years to know this 😱

@gladissahm

118.7K followers · usually 10.5K views a post

Views

761.5K

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1.4K

Comments

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SoundTikTok sound · Burning Love (with The Royal Philharmonic Orchestra)

Promoted product

Kraft Singles

Every bite is made better with Kraft Singles. Top sandwiches, fries, chili, burgers and more with this melty American icon.

4 videos4 creators

Why it worked

The video uses a bizarre, counter-intuitive 'hack' (washing cheese) to generate high engagement through shock value and comments from viewers reacting to the absurdity.

Summary

The creator demonstrates a "life hack" for opening a slice of Kraft Singles cheese by cutting the edge with scissors. They then proceed to wash the cheese slice with Palmolive dish soap and assemble a sandwich using Heinz ketchup.

Structure

1Creator shows a pack of Kraft Singles
2Demonstrates cutting the wrapper with scissors
3Washes the cheese slice with dish soap
4Assembles a sandwich with ketchup

Original caption

It took me 40 years to know this. #lifehacks #lifetips #cheese #tips #sahm

More from @gladissahm

Product placement

Kraft Singles (a) ACTS: the creator demonstrates a "hack" for opening the individual cheese wrapper by cutting the edge with scissors, then uses the cheese to make a sandwich. Removing it would change the entire premise of the video. Palmolive (a) ACTS: the creator uses the dish soap to wash the cheese slice. Removing it would change the specific "hack" being demonstrated. Heinz Tomato Ketchup (a) ACTS: the creator squeezes the ketchup onto the bread. Removing it would change the sandwich assembly shown.