the shoot vs. THE shot 📸

@esw.beauty

40.2K followers · usually 861 views a post

Views

15.7K

Likes

954

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5

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3

SoundTikTok sound · COSMIC KISS

Promoted product

ESW Beauty

Targeted Actives. Juicy Formulas. Dream Results. ESW Beauty creates clean, vegan, cruelty-free skincare inspired by healthy foods and drinks. Our gentle yet clinically effective formulas are made in Korea and powered by K-Beauty innovation—fun, cute essentials designed to look as good on your vanity as they feel on you

3 videos3 creators

Why it worked

The video uses a relatable 'behind-the-scenes' versus 'final product' narrative, combined with a playful and visually engaging presentation of products, to capture attention. The use of a popular creator and relevant hashtags likely contributed to its reach.

Summary

This video contrasts the behind-the-scenes effort of a photoshoot with the final polished shot, featuring a model posing with various products and accessories. The creator highlights the brand ESW Beauty, implying it's the focus of the photoshoot.

Structure

1Introduction of the concept 'the shoot vs. the shot'
2Model posing with various items, including a pink cup and a magazine
3

Original caption

In case you were wondering @Katie Fang is a one take wonder 😍📸💅💖 #theshootvstheshot #eswbeauty #katiefang #behindthescenes #photoshoot

More from @esw.beauty

Product placement

ESW Beauty (ACTS - it is the brand being promoted and featured in the video, with its products visible and implied to be used in the photoshoot. Removing it would change the video's focus entirely.)

On-screen text

the shoot vs. THE shot 📸

Transcript

What the key can you look at hard and the lip block when we pre-so cosmic kiss tastes like cherry man, I've seen Jerri Mae and I've seen right passenger just see tropical heat I so wet

BTS with @Katie Fang 🎬 @Elina Sofia Wang sat down for a quick, fun interview to

ESW Beauty Papaya Milk Glow Serum

23.1Kviews@esw.beauty