OUR FIRST PHOTOSHOOT

@peachbumfitness

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SoundTikTok sound · Lamar

Promoted product

Peach Bum Fitness

Why it worked

The video works by showing the behind-the-scenes of a professional photoshoot, which is engaging content. It also leverages the creator's existing TikTok presence and a call to action to follow their Instagram for more content, driving engagement and brand awareness.

Summary

The creator documents their first brand photoshoot for Peach Bum Fitness, showcasing the process from finding a location to styling models and capturing the shots. The video highlights the fun and collaborative atmosphere of the photoshoot.

Structure

1Announcing the first brand photoshoot
2Finding and booking a photo cottage location
3Preparing outfits and packing for the shoot
4Models arriving and the photoshoot process
5Showcasing the final photos and promoting the brand's Instagram

Original caption

Thx to fellow Grace @gracetheplace for letting us shoot in her cottage📸 Follow our insta (link in bio) to see the pics!#fyp #foryou #foryoupage #fypp

More from @peachbumfitness

Product placement

The video shows the creator's brand, Peach Bum Fitness, by featuring their workout sets and hoodies/tees being worn by models during a photoshoot. The photoshoot itself is the main subject, promoting the brand's clothing line.

Call to action

Follow our insta (link in bio) to see the pics! Go follow us if you don't already.

On-screen text

OUR FIRST PHOTOSHOOT @PEACHBUMFITNESS

Transcript

We had our first brand photoshoot yesterday and here's how it went. If you may recall a few weeks ago, I put out an open model call on TikTok. To my surprise, we were literally flooded with DMs, so I got to work trying to organize the shoot. For the location, I searched on Peerspace. I ended up deciding to go with this cute photo cottage, not only for its pastel aesthetic and ample natural light, but also for its cozy vibes. The host is actually a fellow TikToker and I'll link her page in the description. I purchased tons of pastel workout sets for the models to wear based off their sizing info and also prepped a garment rack full of our own hoodies and tees for the models as well. Before I knew it, the shoot day had arrived and I started packing the car. Here's the final fit check before I left. You won't see me in any of the shots taken as I was the photographer. At 12:30 PM our models started arriving and we got to work posing them, dressing them in our merch, and just in general having a lot of fun. Also, everyone including myself wasn't actively being photographed was masked up and kept social distance for anyone concerned. If you want to see some of the results of the photoshoot, we will be slowly releasing the pics on our Instagram. It's also linked in my TikTok bio. Go follow us if you don't already.