HOW KYLIE JENNER DISCOVERED GUIZIO

@theburnouts

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SoundTikTok sound · original sound - theburnouts

Promoted product

Guizio

Shop women's clothing - corset tops, mini skirts, dresses, matching sets, pants, tops, knits, sweaters and footwear by Danielle Guizio designed in NYC.

Why it worked

The video leverages the aspirational power of a celebrity endorsement, specifically Kylie Jenner, to highlight the success of a fashion brand. The narrative focuses on a pivotal moment that directly impacted the business, making it relatable and inspiring for aspiring entrepreneurs.

Summary

The creator of the fashion brand Guizio shares how sending garments to Kylie Jenner led to a significant boost in her business. Jenner's endorsement and subsequent support of the brand were pivotal moments that changed the trajectory of the business.

Structure

1Sending garments to Kylie Jenner
2Hoping for endorsement
3Kylie Jenner wears Guizio
4Business changes dramatically
5

Original caption

How Kylie Jenner Discovered Guizio

More from @theburnouts

Product placement

Guizio (brand): ACTS - the brand of clothing that Kylie Jenner wore, which led to increased business for the creator. Removing it would change the topic of the video. The Burnouts (podcast/show): APPEARS - the name of the podcast/show, visible as a watermark. Removing it would not change what happens in the video.

On-screen text

THE BURNOUTS WITH PHOEBE & SOPHIA HOW KYLIE JENNER DISCOVERED GUIZIO I sent a few garments to Kylie and her best friend. That was just like, right when my brand started and I was just kind of like praying that they would wear it, and one day I saw my phone was just blowing up, and I saw that they had worn it, Kylie had worn it, a huge supporter of the brand, which absolutely changed my business. thankful for her, for that. Becoming closer with them really helped my business.

Transcript

I sent a few garments to Kylie and her best friend. That was just like, right when my brand started and I was just kind of like praying that they would wear it, and one day I saw my phone was just blowing up, and I saw that they had worn it, Kylie had worn it, a huge supporter of the brand, which absolutely changed my business. thankful for her, for that. Becoming closer with them really helped my business.