HOW THE BOBBI BROWN LOGO WAS CREATED

@theburnouts

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Promoted product

Bobbi Brown

Why it worked

The video leverages the recognizable and iconic Bobbi Brown brand, combined with a behind-the-scenes look at its logo creation and inspiration from a luxury brand like Chanel. This narrative appeals to an audience interested in beauty, branding, and entrepreneurship, offering insights into design choices and market positioning.

Summary

Bobbi Brown discusses the creation of her brand's logo, explaining that she hired a graphic designer friend of her husband's and was inspired by Chanel's simple and elegant aesthetic. She aimed for a natural look, which resonated with consumers, leading Bobbi Brown to become a top-selling line in department stores.

Structure

1Introduction to the Bobbi Brown logo creation
2Inspiration from Chanel and desire for simplicity
3Hiring a graphic designer
4The choice of a Chanel-like lipstick case
5

Original caption

Why Bobbi Brown wanted to be different than Chanel 🤯 Watch our full episode with Bobbi Brown at the link in our bio! ❤️‍🔥 #theburnouts #bobbibrown #jonesroadbeauty #womeninbusiness #founderstory

More from @theburnouts

Product placement

Bobbi Brown (brand): ACTS - the brand name is discussed in relation to its logo and product design. Removing it would change the topic. Chanel (brand): APPEARS - mentioned as an inspiration for the logo design. Removing it would not change what happens in the video. Estée Lauder (brand): APPEARS - shown as a logo on screen. Removing it would not change what happens in the video. Lancôme (brand): APPEARS - shown as a logo on screen. Removing it would not change what happens in the video.

Call to action

Watch our full episode with Bobbi Brown at the link in our bio!

On-screen text

HOW THE BOBBI BROWN LOGO WAS CREATED How did you design the iconic Bobbi Brown logo? We hired a friend of my husband's who is a graphic designer, and I just wanted something very simple and elegant. was my inspiration back then. So when I picked a lipstick case, it's the one that looked most like Chanel. Was it a decision from the to go for that level of like super classy, tier of makeup? I don't look at it as super expensive fancy makeup. CHANEL ESTÉE LAUDER LANCOME PARIS would only like the Bobbi Brown one to look natural. And for many years, Bobbi Brown was the #1 line in the department stores because there's more people that want to look like themselves.

Transcript

How did you design the iconic Bobbi Brown logo? We hired a friend of my husband's who is a graphic designer, and I just wanted something very simple and elegant. was my inspiration back then. So when I picked a lipstick case, it's the one that looked most like Chanel. Was it a decision from the to go for that level of like super classy, tier of makeup? I don't look at it as super expensive fancy makeup. CHANEL ESTÉE LAUDER LANCOME PARIS would only like the Bobbi Brown one to look natural. And for many years, Bobbi Brown was the #1 line in the department stores because there's more people that want to look like themselves.