EXTENSIVE HYGIENE AS A MAN IS NOT GAY.

@morelifeky

230.7K followers · usually 16.5K views a post

Views

17.2M

Likes

1.2M

Comments

16.9K

Shares

91.1K

SoundTikTok sound · original sound - morelifeky

Promoted product

Oral-B

Explore Oral-B's electric, manual and battery toothbrushes. Read important information on how to maintain good oral hygiene and a healthy smile.

3 videos2 creators

Why it worked

The video likely resonated due to its relatable and comprehensive "get ready with me" format, showcasing a full grooming routine that appeals to a male audience. The use of popular products and the underlying message that self-care is for everyone likely contributed to its virality.

Summary

The video showcases a comprehensive morning grooming routine for men, starting with dental hygiene and progressing through showering, skincare, beard care, and finally, personal grooming. It emphasizes that maintaining extensive hygiene is not gender-specific.

Structure

1Morning routine begins with dental hygiene
2Showering and body care
3Skincare routine
4

Original caption

Hygiene shouldn’t be gendered. Taking care of yourself is for everybody 🧼🚿 #fyp #morelifeky #viral #hygiene #tiktok

More from @morelifeky

Product placement

Oral-B iO (electric toothbrush) - ACTS - used for brushing teeth, removing plaque. Removing it would change the video. Davids (toothpaste) - ACTS - shown being used with toothbrush, implied to be for brushing teeth. Removing it would change the video. TheraBreath (mouth rinse) - ACTS - shown being used as mouthwash. Removing it would change the video. Asterwood Naturals (Copper Peptides serum) - ACTS - shown being applied to face. Removing it would change the video. Rhode (peptide glazing fluid) - ACTS - shown being applied to face. Removing it would change the video. Rhode (peptide eye prep) - ACTS - shown being applied under eyes. Removing it would change the video. Duke Cannon (beard oil) - ACTS - shown being applied to beard. Removing it would change the video. NOW Solutions (coconut oil) - ACTS - shown being applied to skin/hair. Removing it would change the video. Prada (fragrance) - APPEARS - shown briefly, no use demonstrated. Removing it would not change the video. Alaïa Maison (African Black Soap) - ACTS - shown being used in shower. Removing it would change the video. Alaïa Maison (Bath Body Scrub) - ACTS - shown being used in shower. Removing it would change the video. FOREO (facial cleansing brush) - ACTS - shown being used on face. Removing it would change the video. Manscaped (Crop Preserver ball deodorant) - ACTS - shown being applied to underarms. Removing it would change the video. NOW Solutions (coconut oil) - ACTS - shown being applied to skin/hair. Removing it would change the video. Alaïa Maison (Body Crème) - ACTS - shown being applied to body. Removing it would change the video. Lush (lip scrub) - ACTS - shown being applied to lips. Removing it would change the video.