Why it worked
This video likely performed well due to its relatable "get ready with me" (GRWM) format, showcasing a typical nighttime routine. The use of on-screen text to break down the steps and the creator's aesthetic appeal would have contributed to its engagement.
Summary
The video shows a young man going through his nighttime routine. It begins with him entering his room and then proceeds through various steps such as removing jewelry, taking supplements, performing oral care (flossing, brushing, waterflossing), cleansing his face, showering, applying skincare products, and finally getting ready for bed.
On-screen text
grwm
gRWM for bed
12:13 am
remove jewelry
12:15 am
nightly supplements
12:18 am
oral care
floss
12:24 am
oral care
waterfloss + brush teeth
12:33 am
oral care
retainers
12:36 am
micellar water cleanse + shower
1:06 am
nightly skincare
microneedling cream
pdm-infused moisturizer
1:12 am
nightly skincare
eye cream
1:12 am
nightly skincare
eyelash + brow serum
1:18 am
body care
lactic acid for triceps
1:18 am
body care
body butter moisturizer
1:27 am
1:29 am
turn off lights
1:31 am
make bed
1:33 am
drink water
1:33 am
magnesium spray + hand cream
1:35 am
goodnight