The small details.

@thenoahjr

1.5M followers · usually 37.0K views a post

Views

1.4M

Likes

39.8K

Comments

170

Shares

4.5K

SoundTikTok sound · FREAKED OUT

View velocity

+10.6K views over 3.4d · ~3.1K/day · 4 observations

Promoted product

Oral-B Comfort Plus Mint Floss

Learn more about the Oral-B Glide Pro-Health Comfort Plus Floss, which is soft on gums, yet tough on plaque.

Why it worked

The video likely performed well due to its relatable "get ready with me" format, showcasing a satisfying grooming routine with aesthetically pleasing visuals and popular self-care products. The creator's confident demeanor and the aspirational lifestyle depicted likely resonated with viewers.

Summary

The video shows a man performing his morning grooming routine, starting with a shower and shaving, then moving on to skincare and hair styling. He uses various products including floss, nose pore strips, curling mousse, and cologne before getting dressed and leaving his home.

Structure

1Shower and shave
2Skincare routine
3Hair styling
4Apply cologne

Original caption

The small details. Just taking care of myself before the weekend ✨ 🚿 #healthylifestyle #fyp #losangeles #skincare #SelfCare

More from @thenoahjr

Product placement

Oral-B Comfort Plus Mint Floss: it is used to floss teeth. Removing it would change the video. Peach Slices Nose Pore Patches: they are applied to the nose to absorb gunk and refine pores. Removing them would change the video. Cantu Shea Butter Wave Whip Curling Mousse: it is applied to the hair to define waves and curls. Removing it would change the video. Le Nuit de L'Homme Eau de Toilette: it is sprayed on the neck as cologne. Removing it would change the video.

Transcript

The small details. Just taking care of myself before the weekend ✨ 🚿 #healthylifestyle #fyp #losangeles #skincare #SelfCare