Why it worked
The video uses a common skincare dilemma (washing face in the morning vs. not) to create a relatable and visually striking comparison, leveraging the 'before and after' format to highlight the perceived negative consequences of not washing one's face.
Summary
The video shows a comparison of the creator's skin. First, it shows her applying cleanser to her face, implying she is washing it in the morning. Then, it shows her face with acne and blemishes, with text indicating this is what her skin looks like when she stops washing her face in the morning.