"Stop putting rice on your face"

The video likely worked by tapping into a common, yet often questioned, skincare trend (rice on face) and offering a simple, actionable alternative. The 'before and after' format provides a visual payoff, and the relatable topic of skincare contributes to its shareability.

The video debunks common skincare myths by showing a person applying rice to their face and then washing it off. It then transitions to showing the person applying a cleanser and drinking water, implying these are more effective skincare practices. The video concludes with a "Before" and "After" shot, suggesting a positive transformation.