Why it worked
The video uses a humorous and relatable concept of "eating" skincare to create a memorable and shareable piece of content. The visual juxtaposition of skincare application with food, combined with the playful on-screen text, likely resonated with viewers interested in beauty and wellness.
Summary
The video shows a person applying various skincare products to their body and face, interspersed with shots of food. The on-screen text humorously suggests that the skin needs to "eat" skincare so it can "eat later," implying a connection between internal and external nourishment for the skin.
Structure
- 1Applying skincare to body
- 2Applying skincare to face
- 3Eating food
- 4Applying skincare to body
- 5Eating food
- 6Applying skincare to face
On-screen text
My skin has to eat lots of skincare
So it can eat later