Why it worked
The video uses a relatable and visually engaging metaphor (shoes) to express a common emotional experience (being treated poorly vs. well in a relationship), which likely resonated with a wide audience on TikTok.
Summary
The video contrasts how the creator's ex treated them with how "SHE" treats them, using shoes as a metaphor. The first half shows worn-out or less desirable shoes representing the ex's treatment, while the second half displays pristine, desirable sneakers representing "her" treatment.
Product placement
Nike (appears, removing it would not change what happens in the video), Nike (appears, removing it would not change what happens in the video), New Balance (appears, removing it would not change what happens in the video), Sperry (appears, removing it would not change what happens in the video), Air Jordan (appears, removing it would not change what happens in the video), Air Jordan (appears, removing it would not change what happens in the video), Yeezy (appears, removing it would not change what happens in the video), Yeezy (appears, removing it would not change what happens in the video)