Promoted product
Colourpop eyeshadow palette
Why it worked
The video likely resonated due to the relatable "motherhood" and "boymom" themes, combined with the innocent curiosity of a child exploring makeup, which is often a source of humor and heartwarming moments.
Summary
A child asks if they can do eyeshadow on their eyes, but is told no because eyes are sensitive. The child then asks if they can do it when they grow up and is shown an eyeshadow palette, touching one of the colors.
Structure
- 1Child asks to do eyeshadow on eyes
- 2Parent declines due to sensitivity
- 3Child asks to do it when older
- 4Parent shows eyeshadow palette
- 5Child touches a color
Product placement
MAKE UP FOR EVER HD SKIN HYDRA GLOw: it ACTS - it is a foundation product that is shown and discussed. Removing it would not change what happens in the video.
COLOURPOP: it ACTS - it is an eyeshadow palette that is shown and discussed. Removing it would not change what happens in the video.
MAKE UP FOR EVER: it ACTS - it is a foundation product that is shown and discussed. Removing it would not change what happens in the video.
MAKE UP FOR EVER SOFT GLAM: it ACTS - it is a foundation product that is shown and discussed. Removing it would not change what happens in the video.