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6.5Talking HeadResult / Flex hookFinance
Hook
THIS IS MONEY Former Swansea ballboy kicked by Eden Hazard set to sell vodka empire for £500M
@thisismoney
324.8K followers · usually 85.7K views a post
Views
534.5K
Likes
25.0K
Comments
90
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1.3K
Why it worked
The story combines a well-known celebrity (Eden Hazard) with a rags-to-riches narrative of a "ballboy" who built a successful business, creating a compelling and shareable news item.
Summary
This video reports on Charlie Morgan, the former Swansea ballboy famously kicked by Eden Hazard, who is now set to sell his vodka company, Au Vodka, for an estimated £500 million. The report highlights the brand's distinctive gold bottles and its growth into a major premium vodka name in Britain.
Structure
- 1Introduction of Charlie Morgan and Eden Hazard incident
- 2Morgan's co-founding of Au Vodka
- 3The brand's distinctive gold bottles
- 4The company's growth and reported sale value
Product placement
Au Vodka: ACTS - it is a brand of vodka that is visible in the video and is the subject of the news report. Removing it would change the video's topic. It is being sold, so removing it would change what happens in the video.
On-screen text
THIS IS MONEY
Former Swansea ballboy
kicked by Eden Hazard set to
sell vodka empire for £500M
Original caption
The former Swansea City ballboy famously kicked by Eden Hazard is reportedly set to sell his vodka empire in a deal worth £500 million. 💰🍾 Charlie Morgan was 17 when he made headlines during Swansea’s League Cup semi final against Chelsea in 2013, after Hazard was sent off following their bizarre clash. Morgan later co founded Au Vodka with childhood friend Jackson Quinn, growing the distinctive gold bottled brand into one of Britain’s biggest premium vodka names. The pair are now reportedly in advanced talks to sell Au Vodka to US drinks giant Sazerac for around £500 million. Reports suggest Morgan and Quinn could each walk away with more than £100 million if the deal is completed. #ThisIsMoney #Money #News #UK
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