help me find my signature scent for school!!

@allyyoshiyama

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SoundTikTok sound · Bossa Nova jazz that seems to fit in a cafe(1433079)

Promoted product

NatureWell Hair & Body Fragrance Mists

Inspired by nature and committed to wellness, NatureWell® is a collection of beneficial formulas that address the daily needs of skin, hair and body. Shop NatureWell® Retinol Advanced Moisture Cream, NatureWell® Extra Virgin Coconut Oil Moisturizing Cream and many more NatureWell® moisturizers.

2 videos2 creators

Why it worked

The creator leverages the 'back to school' trend and the popularity of 'viral' products on TikTok to create relatable content. By demonstrating the scents and expressing genuine enthusiasm, she encourages viewers to consider these products for their own back-to-school routines.

Summary

The creator is looking for a new signature scent for the school year and tries out two NatureWell Hair & Body Fragrance Mists, "Groovy" and "Sola". She describes the scents and sprays them on herself, expressing her love for both, particularly the "Groovy" scent's freshness and the "Sola" scent's warmth.

Structure

1Introduction and need for a new scent
2Introducing NatureWell Groovy scent
3

Original caption

The perfect scent combo- Build your semester stack at @target with @NatureWell Beauty #StackYourSemester #NatureWellPartner #TargetFinds #BackToSchool #GRWM

More from @allyyoshiyama

Product placement

NatureWell Hair & Body Fragrance Mists (Groovy and Sola scents): These are hair and body mists that are applied to the hair and body for fragrance. They are presented as a product to help the creator find a signature scent for school. The Groovy scent is described as having notes of coconut water, black currant, jasmine, and sandalwood. The Sola scent is described as having notes of bergamot, warm vanilla, pink pepper, amber, and musk. The creator uses them by spraying them on herself. This ACTS as a product being demonstrated and recommended. Removing it would change what happens in the video. Target: A retail store where the products can be purchased. It merely APPEARS as a place to buy the products. Removing it would not change what happens in the video.

Call to action

Build your semester stack at @target with @NatureWell Beauty

On-screen text

help me find my signature scent for school!! New Scent in "Groovy" New Scent in "Sola"

Transcript

This is back to school season which means I'm looking for a brand new signature scent. I have these TikTok viral body and hair mist from NatureWell that I have been dying to try. People have been calling these their holy grail scent and non-negotiables for college as someone who's entering their junior year, I need to try these out. The first scent I have is Groovy. This is scented with notes of coconut water, black currant, jasmine, and sandalwood. It's supposed to be a very vibrant and fresh scent. Oh my god, that smells amazing. I love how fresh and like energizing this scent is. Okay, let's try Sola. This is scented with notes of bergamot, warm vanilla, pink pepper, amber, and musk. Oh my god, that smells so delicious. This one's a completely different vibe. It's very warm and comforting and you could definitely smell the notes of vanilla. Let's try this. This is supposed to be a sign to try the TikTok viral hair and body fragrances from NatureWell. I'm seriously obsessed with these and will 100% be adding these to my back to school routine.