Let's build you a back to school makeup kit from TARGET 🫧✍🏻✨🚌

@abigailcanfieldd

303.8K followers · usually 14.6K views a post

Views

333.1K

Likes

49.5K

Comments

241

735

SoundTikTok sound · original sound - abigailcanfieldd

Promoted product

e.l.f. Cosmetics

Why it worked

The video provides a practical and relatable "haul" format, showcasing affordable and popular drugstore makeup products specifically curated for a back-to-school context. The creator's enthusiastic and personal recommendations, combined with the visual appeal of the products and the shopping environment, likely resonated with viewers looking for makeup inspiration and budget-friendly options.

Summary

The creator takes viewers on a shopping trip to Target to build a back-to-school makeup kit. She highlights various products from brands like e.l.f., Maybelline, L'Oréal, Milani, MCoBeauty, and eos, recommending specific items for foundation, setting spray, concealer, lip products, blush, bronzer, and body lotion.

Structure

1Introduction and setting the scene for a back-to-school makeup kit haul at Target.
2Showcasing foundation, setting sprays, concealer, and powders.
3Highlighting lip products including glosses, tints, liners, and butters.
4Featuring blush, bronzer, and body lotion.
5Concluding the haul and asking for viewer input on future content.

Product placement

Target (store) - appears, removing it would not change what happens in the video. e.l.f. Cosmetics (brand) - appears, removing it would not change what happens in the video. Vitamasques US (brand) - appears, removing it would not change what happens in the video. Maybelline NY (brand) - appears, removing it would not change what happens in the video. L'Oréal Paris USA (brand) - appears, removing it would not change what happens in the video. Milani Cosmetics (brand) - appears, removing it would not change what happens in the video. eos Products (brand) - appears, removing it would not change what happens in the video. MCoBeauty (brand) - appears, removing it would not change what happens in the video. e.l.f. Power Grip Primer (product) - acts, removing it would change what happens in the video. Vitamasques Lip Maxi Glaze (product) - acts, removing it would change what happens in the video. Maybelline Fit Me Loose Finishing Powder (product) - acts, removing it would change what happens in the video. Maybelline Instant Age Rewind Concealer (product) - acts, removing it would change what happens in the video. MCoBeauty (brand) - acts, removing it would change what happens in the video. L'Oréal Lumi Le Glow (product) - acts, removing it would change what happens in the video. e.l.f. Lip Liner (product) - acts, removing it would change what happens in the video. e.l.f. Sheer Pinch Blush Tint (product) - acts, removing it would change what happens in the video. L'Oréal Infallible 3-Second Setting Mist (product) - acts, removing it would change what happens in the video. Milani Make It Last Setting Spray (product) - acts, removing it would change what happens in the video. Milani Bronzer (product) - acts, removing it would change what happens in the video. eos 24H Moisture Body Lotion (product) - acts, removing it would change what happens in the video. eos Cashmere Lip Butter (product) - acts, removing it would change what happens in the video.

Original caption

Building you a Back to school makeup kit 🫧✍🏻✨🚌 inspo my girl @Emily Meyers #makeup #targetfinds #backtoschool #backtoschoolshopping #target @e.l.f. Cosmetics @Vitamasques US @Maybelline NY @loréal paris usa @Milani Cosmetics @eos Products @mcobeauty us

More from @abigailcanfieldd

More breakout videos from this creator.

Transcript

A little birdie told me that you're scared to go back to school because you don't know how to do your makeup. Come with me. School airproof. If road breaks you out like me, then come with me. e.l.f. Beauty ones, they're so good. L'Oréal Foundation that I usually use, but I'll insert a picture for you guys. You need that one. If you're not a fan of this setting spray because it feels too tight on your skin, get one of the Milani ones. They're so good. If you can deal with it, this will literally make your makeup stay on through a thunderstorm and school. Literally like laying on the floor. The glossiest lip product. I had to cart immediately. $10. Can't find it, but I believe the Maybelline Fit Me Loose Finishing Powder is the best from drugstore in my opinion. Instant Age Rewind Concealer. So good. MCoBeauty is one of my favorite affordable makeup brands. You need this powder. You need this powder. Guys, they have the new e.l.f. lip tint shades. These are my favorite to put in the middle of a lip combo and just like in general. What do you think? This is my favorite highlighter from the drugstore. e.l.f. lip liners from e.l.f. are some of the best. But my favorite is a mauve side. $2. The Morphe cheek rolls. If you want to get cream blush in one and powder blush in one. The Milani bronzers are really, really good. I use the shade Alma Glow, the lightest shade. The lightest shade. Okay, girl, you name. And that is everything for your back to school makeup routine for like simple everyday. I was about to leave and then.... Guys, you're never gonna believe what I found. This is the best day of my life. I found Peach Waves. Even if I hate the way that this smells, I have to get it because I've been searching for so long. It's embarrassing. Oh. Yeah. That's amazing. They have the new e.l.f. lip butters. I think I need to get one. The pistachio is matte. I think we're gonna get the vanilla cashmere. Let me know what routine or what you want me to go shopping for next.