My favorite part of the morning

@cierramillerr

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SoundTikTok sound · Moment of Peace

Promoted product

Tatcha Matcha Foam Cleanse

Try Tatcha’s Matcha Foam Cleanse to decongest pores, reduce oil, visibly calm skin, and balance the microbiome without stripping.

2 videos2 creators

Why it worked

The video effectively integrates a popular skincare product into a relatable morning routine, leveraging the appeal of matcha for both internal consumption and topical application. The "paid partnership" disclosure and clear product demonstration suggest a native advertising approach that resonates with viewers interested in beauty and wellness.

Summary

The creator shares their morning routine, highlighting the use of Tatcha's new Matcha Foam Cleanse. They describe the product's texture and benefits for the skin, integrating it into their daily ritual.

Structure

1Introduction to morning routine: matcha and skincare
2Introducing Tatcha's Matcha Foam Cleanse
3Demonstrating the product's texture and use

Original caption

Two things I look forward to the second I get out of bed: matcha and skincare. The new @Tatcha ‘s New Matcha Foam Cleanse has quickly become part of my morning ritual. Available now anywhere Tatcha is sold. #TatchaPartner #TatchaMatchaCleaner

More from @cierramillerr

Product placement

Tatcha Matcha Foam Cleanse: ACTS - it is dispensed, lathered, and used to wash the face, and its benefits are described. Removing it would change the video. Tatcha: APPEARS - it is the brand of the Matcha Foam Cleanse, visible on the product packaging. Removing it would not change the video.

Call to action

Available now anywhere Tatcha is sold.

On-screen text

slow morning rout slow morning routine Matcha for | Matcha for my| Matcha for me Matcha for my skin

Transcript

My favorite part of the morning has always matcha and skincare. It's something I always look forward to when I get out of bed. So @Tatcha launched their new Matcha Foam Cleanse, I had to try it. The ultra-fine foam is inspired by freshly whisked matcha and the texture is exactly that. It deeply cleanses, helps balance excess oil and refines the pores without ever leaving my skin feeling stripped. It's basically my two favorite morning rituals in one: matcha for me and matcha for my skin.