TikTok just rolled out a new flip story feature and it's basically the only thing the algorithm cares about right now.

@dawn_flaherty

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SoundTikTok sound · original sound - devilwearspradamovie

Why it worked

The video leverages the creator's expertise in TikTok growth to highlight a new, potentially algorithm-boosting feature, creating urgency and encouraging immediate user action.

Summary

The video announces TikTok's new 'flip story' feature, suggesting it's crucial for algorithm visibility. It encourages users to post pictures using this feature to increase their reach on the platform.

Structure

1Announce new TikTok feature: Flip Story
2Explain its importance for the algorithm
3Instruct users to post pictures using the feature
4Promise increased visibility on people's feeds

Product placement

TikTok (app): A social media platform where users can post and view short-form videos. It ACTS as the platform for the new feature being discussed. Removing it would change what happens in the video. Flip Story (feature): A new feature within TikTok for posting pictures. It ACTS as the core subject of the video's discussion. Removing it would change what happens in the video.

Call to action

Post your pics in the flip story

On-screen text

TikTok just rolled out a new flip story feature and it's basically the only thing the algorithm cares about right now. Post your pics in the flip story, and you'll double dip into two features TikTok is obsessed with. Early testers always win-this is your chance to get back on people's feeds.