TikTok just rolled out a new flip story feature and it's basically the only thing the algorithm cares about right now.

@dawn_flaherty

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SoundTikTok sound · original sound - devilwearspradamovie

Why it worked

The video taps into the creator economy's desire for algorithmic advantage on a popular platform, offering a timely tip about a new feature that could boost reach.

Summary

The video discusses TikTok's new "flip story" feature, suggesting that early testers have an advantage in getting back on people's feeds. It encourages users to post their pictures in the flip story to leverage two features TikTok is currently focused on.

Structure

1Introduction of TikTok's new flip story feature
2Explanation of its importance to the algorithm
3Encouragement to use the feature for increased visibility
4Highlighting the advantage for early testers

Product placement

TikTok (app): A social media platform where users can create and share short-form videos. It ACTS as the platform for the new feature being discussed. Removing it would change the context of the video. TikTok (feature): A new "flip story" feature that the algorithm supposedly favors. It ACTS as the subject of the video's advice. Removing it would change the video's topic.

On-screen text

TikTok just rolled out a new flip story feature and it's basically the only thing the algorithm cares about right now. Post your pics in the flip story, and you'll double dip into two features TikTok is obsessed with. Early testers always win-this is your chance to get back on people's feeds.