Why it worked
The video taps into a common aspiration for financial success and uses a relatable, aspirational message to encourage engagement. The "send this to yourself" call to action is a novel way to drive shares and personal reflection.
Summary
A woman sits in a hot tub while on-screen text provides an inspirational message about future financial success. The text encourages the viewer to send the message to themselves as a reminder of where their journey begins.
Structure
- 1Woman in hot tub
- 2Inspirational text appears
- 3Message about future wealth
- 4Call to send message to self
- 5Statement about the beginning
Call to action
Send this to yourself.
On-screen text
She doesn't know it yet,
but the girl stressing about
money tonight is the same
woman who will build a life
she once thought only rich
people had.
Send this to yourself.
This is where it started