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All breakouts
72.8Talking HeadProblem Callout hookLifestyle
Hook
No more Coach Soft Tabby 😭
@ashleylovescoach
1.5K followers · usually 768 views a post
Views
55.8K
Likes
2.2K
Comments
126
Shares
112
Why it worked
The video taps into a common consumer experience of beloved products being discontinued, creating relatable disappointment and sparking engagement through shared sentiment and a call for community validation.
Summary
The creator expresses heartbreak and disappointment upon learning that Coach is discontinuing the Soft Tabby handbag, with a new model replacing it. She shares her experience trying to find one at an outlet and her frustration with the discontinuation.
Structure
- 1Expresses dismay about the discontinuation of the Coach Soft Tabby.
- 2Recounts a shopping trip where she learned about limited availability.
- 3Shares her frustration about the discontinuation and the replacement model.
- 4Asks viewers to share their similar feelings.
Product placement
Coach Soft Tabby: This is a specific handbag model made by the brand Coach. The video discusses its discontinuation and the creator's feelings about it. Removing the name would change what the video is about. Coach: The brand that makes the Soft Tabby handbag. Removing the name would change what the video is about.
Call to action
Comment down below if you also knew this and if you're also sad that they're discontinuing it.
On-screen text
No more Coach Soft Tabby
WAS
THEY'RE
MAKING
SOFT
I'M
HEARTBROKEN.
OUTLETS
WITH
AND
SALES
ASKING
OF
AND
BACK,
CHECK.
HAVE
LEFT,
OF
CREAM
SILVER
LIKE,
UM,
WAS
ON SALE
BUT
HARDWARE.
FIRST
HELL?
INSANE.
TELLS
NOVEMBER 1ST,
NO
PRODUCING,
SOFT
LIKE,
26
MADE,
CUTE,
WRONG,
LOVE
TABBY.
ONE
NOW
GREAT.
TO
TO
IF
AND
THAT
DISCONTINUING
BYE.
Original caption
@Coach how could you do this to me 😭 #coach #bagtok #pursetok
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