want it before

@drsquatch

1.8M followers · usually 50.4K views a post

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2.8M

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SoundTikTok sound · original sound - drsquatch

Promoted product

Dr. Squatch Limited Edition Soap

Dr. Squatch makes natural soap, deodorant, hair care & cologne built for men who want to ditch the drugstore junk. Handmade cold process bar soap in man...

Why it worked

The video leverages the creator's existing brand and the exclusivity of a limited edition product, combined with the urgency of an early drop on a specific platform (TikTok Live) to drive engagement and viewership.

Summary

The creator shows off a limited edition Dr. Squatch soap, announcing that it will be dropping early on their TikTok Live. They encourage viewers not to miss the exclusive drop.

Structure

1Holding up a box of Pabbst Blue Ribbon beer
2Revealing a limited edition Dr. Squatch soap
3Announcing an early drop on TikTok Live
4Encouraging viewers to tune in

Product placement

Dr. Squatch (soap): ACTS - it is a limited edition soap being shown off and announced for an early drop on TikTok Live. Removing it would change the entire video. Pabbst Blue Ribbon (beer): APPEARS - it is a box of beer shown briefly at the start, likely as a prop or for visual interest, but it does not ACT in the video and removing it would not change what happens.