How many people have an iq of 200?

@drsquatch

1.7M followers · usually 54.5K views a post

Views

1.2M

Likes

50.4K

Comments

815

Shares

1.1K

SoundTikTok sound · original sound - drsquatch

View velocity

+1.0M views over 6.8d · ~150.9K/day · 7 observations

Promoted product

Dr. Squatch

Dr. Squatch makes natural soap, deodorant, hair care & cologne built for men who want to ditch the drugstore junk. Handmade cold process bar soap in man...

25 videos2 creators

Why it worked

The video leverages a common curiosity about intelligence and connects it to the brand's audience, creating a sense of community and implied superiority for followers of Dr. Squatch. The use of the recognizable mascot and product demonstration adds visual appeal.

Summary

A Dr. Squatch mascot character, dressed in a robe, sprays deodorant and holds up a stick of deodorant. The video implies that Dr. Squatch followers have a high IQ.

Structure

1Question about IQ
2Answer: 1.7 million
3Dr. Squatch mascot appears
4Mascot sprays deodorant

Original caption

Dr. Squatch followers have a HIGH iq 😎 #drsquatch #iq #soap #mascot

More from @drsquatch

Product placement

Dr. Squatch (brand): Appears as a logo on screen and as a mascot character. Its products are shown and used. Removing it would change the video's subject and branding. Dr. Squatch (product): Appears as a spray bottle and a deodorant stick. It is used by the mascot. Removing it would change the video's subject and demonstration.