ONE PIECE FANS!

@drsquatch

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SoundTikTok sound · original sound - drsquatch

Promoted product

Dr. Squatch

Dr. Squatch makes natural soap, deodorant, hair care & cologne built for men who want to ditch the drugstore junk. Handmade cold process bar soap in man...

29 videos4 creators

Why it worked

The video leverages a highly popular anime franchise to create urgency and excitement for a limited-edition product drop, effectively targeting a specific fan base with thematic branding.

Summary

Dr. Squatch announces a new limited-edition One Piece themed soap and deodorant collection inspired by the character Sanji. The video showcases the product packaging and highlights the scent profile of the new soap.

Structure

1Announce One Piece limited edition drop
2Introduce Sanji-inspired Blue Flame Fresh soap
3Detail scent notes of the soap
4Showcase matching deodorant

Original caption

For everyone who wanted more ONE PIECE... we heard you. 👀 Shop the Limited Edition ONE PIECE Collection while supplies last: Link in bio! #ONEPIECE #Sanji #Luffy #Zoro #Soap

More from @drsquatch

Product placement

Dr. Squatch (a) acts: the soap and deodorant are shown, operated, and described as having specific scent notes and benefits. Removing it would change the entire video. One Piece (b) appears: it is the theme of the collection, but the product being sold is the soap/deodorant.

Call to action

Shop the Limited Edition ONE PIECE Collection while supplies last: Link in bio!

On-screen text

ONE PIECE FANS! The crew is back for a LIMITED-EDITION drop. and now with new BLUE FLAME FRESH Inspired by SANJI: The best chef in the Grand Line. Smell like DIABLE JAMBE Black Tea Tobacco Leaves & Salted Driftwood PLUS, it comes in our Odor Squatching Deodorant. Set sail for your freshest shower yet Get them now before they're gone!

Transcript

ONE PIECE FANS! The crew is back for a LIMITED-EDITION drop. And now with new BLUE FLAME FRESH. Inspired by SANJI: The best chef in the Grand Line. Smell like DIABLE JAMBE with scent notes of Black Tea, Tobacco Leaves, & Salted Driftwood. PLUS, it comes in our Odor Squatching Deodorant. Set sail for your freshest shower yet. Get them now before they're gone!