Why it worked
The video uses a relatable and visually engaging hook by directly demonstrating the desired lip color with a real cherry. The clear call to action encourages community interaction and UGC.
Summary
The creator is looking for a lip shade that matches the color of literal cherries. She holds up a cherry to her lips and then applies it to her lips, seemingly to demonstrate the desired color. She asks viewers to drop their recommendations in the comments.
Structure
- 1Creator states need for cherry-colored lip shade
- 2Creator holds up a cherry
- 3Creator applies cherry to lips
- 4Creator asks for recommendations
Call to action
drop your recommendation below!!
On-screen text
I need a lip shade that is literal cherries 🍒