Why it worked
The video likely resonated with IT professionals and students by using a relatable visual and a clever, indirect way to identify with the community, tapping into a sense of shared identity and inside knowledge.
Summary
The video displays lines of code on a computer screen, with text overlay that reads "Tell them you're an IT kid without saying you're an IT kid." The visual suggests a common way for IT professionals to identify themselves through their work environment.
Structure
- 1Display of code on multiple screens
- 2Text overlay appears
- 3Visual emphasizes the coding environment
On-screen text
Kasih tau lu anak IT
tanpa nyebutin lu anak IT