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@sheglam

10.9M followers · usually 86.6K views a post

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82.6K

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SoundTikTok sound · original sound - sheglam

Promoted product

SHEGLAM primers

Prep your skin for flawless makeup with SHEGLAM's range of face primers. Hydrating formulas deliver lasting moisture and a smooth canvas, while pore-minimizing options blur imperfections for a refined base. Color correcting primers help neutralize redness and uneven tone before foundation, and oil-control bases keep shine at bay throughout the day. Each primer is designed to extend wear and create a seamless start to any look.

Why it worked

The video uses a creative and unexpected visual metaphor (applying primer to an orange) to demonstrate the product's smoothing and blurring capabilities in a memorable way, making it highly shareable.

Summary

The video demonstrates two SHEGLAM primers, "Good Grip" and "Smooth & Blur", by applying them to an orange and a human arm to showcase their textures and smoothing effects. The application on the orange visually represents how the primers can create a smooth canvas.

Structure

1Applying primer to an orange
2Showing the two SHEGLAM primer bottles
3Applying primer to an orange with a wipe

Original caption

Two ways to blur! 🩷🩶 ID: 544973145 ID: 165869699 #MakeupPrimer #FlawlessSkin #SoftMatte #BlurEffect #SmoothFinish #MatteMakeup #SHEGLAMMusthaves #primer #PrimerMagic #SHEGLAMGoodGrip #SHEGLAMGoodGripBlur #SHEGLAMPrimer #SHEGLAM #newdropalert🚨 #newlaunch

More from @sheglam

Product placement

SHEGLAM Good Grip Ultra-Filtre Primer: ACTS - it is applied to an orange and a human arm to demonstrate its texture and smoothing effect. Removing it would change what happens in the video. SHEGLAM Camera On Smooth & Blur Primer: ACTS - it is applied to an orange and a human arm to demonstrate its texture and smoothing effect. Removing it would change what happens in the video.

On-screen text

SHEGLAM Good Grip Ultra-Filtre Primer Good Grip Base Ultra-Hautante SHEGLAM Camera On Smooth & Blur Primer Primer Camera On Smooth & Blur SMOOTH & BLUR