SHEGLAM

@sheglam

10.9M followers · usually 86.6K views a post

Views

3.2M

Likes

280.4K

Comments

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22.8K

SoundTikTok sound · original sound - sheglam

Promoted product

SHEGLAM lip gloss

Explore SHEGLAM’s Lip Gloss Collection with cute everyday shades, nourishing plumping formulas, and bold reds that shine. Discover vegan, high-gloss finishes in playful packaging, perfect for subtle shimmer or statement shine, day or night.

Why it worked

The video uses visually appealing close-ups of lip gloss application with unique skull-shaped packaging, which is inherently attention-grabbing and shareable on platforms like TikTok.

Summary

The video showcases three shades of SHEGLAM lip gloss, demonstrating their application and appearance on the lips. The creator applies 'Withered Rose', then 'Rich Crimson', and finally 'Plum Hex', highlighting the colors and glossy finish of each.

Structure

1Introduction of SHEGLAM lip gloss
2Application of 'Withered Rose'
3Application of 'Rich Crimson'
4Application of 'Plum Hex'

Original caption

Wickedly good lip shades 💀 👄 ID:559072444 #lips #lipgloss #liphack #newlaunch #newdrop #newmakeup #Halloween #SHEGLAM #SHEGLAMcollection #Halloweenmusthave #Darkromantasy

More from @sheglam

Product placement

SHEGLAM (makeup brand): ACTS - its lip gloss products are applied to the lips, demonstrating their color and finish. Removing it would change what happens in the video.