Product placement
Starbucks (a) ACTS: the creator is holding, drinking, and showcasing a Unicorn Frappuccino from Starbucks, which is the central focus of the video's theme and caption. Removing it would change the video's content entirely. Paul Smith LA (b) APPEARS: the hashtag #PAULSMITHLA and the location (the famous pink wall) appear as a watermark and backdrop; this is incidental location branding.