Starting a new tradition for Back-to-School

@athomewithbryan

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SoundTikTok sound · original sound - athomewithbryan

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+4.7K views over 5.1d · ~913/day · 5 observations

Promoted product

First Day of School Board

Why it worked

The video taps into the relatable and sentimental "first day of school" tradition, showcasing cute moments of children filling out personalized signs. The use of a visually appealing product and the genuine interaction between parent and children create an engaging and shareable piece of content.

Summary

The creator introduces a new back-to-school tradition using a "First Day of School" sign. He helps his two children, London and Brecon, fill out their respective signs, detailing their names, ages, what they love, and their dream jobs.

Structure

1Introduction of the back-to-school tradition and sign
2Children are introduced to the signs
3London fills out her sign
4Brecon fills out his sign
5

Original caption

Can’t believe they start school tomorrow! #firstdayofschool #tk #parentlife #tradition #athomewithbryan

More from @athomewithbryan

Product placement

Liquid Chalk Markers (ACTS - used to write on the first day of school board, removing it would change the video's outcome, as the board would remain blank) - appears to be a multi-pack of chalk markers for writing on a chalkboard-style surface. The packaging shows "NON-TOXIC WATER-BASED EASY WIPE-OFF".

On-screen text

MY NAME IS Starting a new tradition for Back-to-School IT'S MY FIRST DAY OF I AM YEARS OLD I LOVE I DREAM TO BE A

Transcript

First day of school is tomorrow and I have one more surprise to show them. I've seen these first day of school signs all over social media for the last several years and it's finally our time. There were so many to choose from and I wanted to make sure to keep it simple since I share bits and pieces of my life, I wanted to make sure that there was some added privacy to it. Like not showing the school they're going to or what teacher they have. So let's go downstairs and help them fill this out for their big day tomorrow. Guys, what must be looking? So Dadda and Daddy got you first day of school signs to fill out. Check these out. My name is and what's your name? London. London. What's your name? Brecon. Brecon. And it's my first day of what? TK. TK. How old are you? Four. Four. I love what? Flying on airplanes. Flying on airplanes. I dream to be a dog walker! Oh, there's her sign for tomorrow. My name is London. It's my first day of TK. I am four years old. I love flying on airplanes. I dream to be a dog walker! You want to do red too? Uh-huh. What color would you like to do on your sign? Red. Okay. What's your name? Brecon. Brecon. What grade are we going into? TK. TK. How old are we? Four. Four. What do you love? Cars. Cars. What do you want to be when you grow up? I'd be a paleontologist. You like dinosaurs and for bones? Yeah. Okay. So let's write our name together. Brecon. And what comes after B for you? R. R. And what's next? E. E. C. C. O. O. N. N. Brecon. What grade are we going into? TK. TK. How old are we? Four. Four. What do you love? Cars. Cars. What do you want to be when you grow up? I'd be a paleontologist. You like dinosaurs and for bones? Yeah. Your first day of school sign!