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All breakouts
139Talking HeadDirect Question hookCreator Economy
Hook
Who was gatekeeping this?
@mrs.yasminaa
137.1K followers · usually 15.8K views a post
Views
2.2M
Likes
7.7K
Comments
38
Shares
534
Promoted product
Medicube PDRN serum, Biodance sheet masks, Tirtir milk toner
Why it worked
The video taps into the common experience of discovering unexpected product availability at a familiar retailer, creating a sense of shared discovery and surprise. The creator's genuine enthusiasm and the focus on affordable, popular beauty products make the content relatable and shareable.
Summary
The creator expresses surprise at the range of beauty products available at BIG W, showcasing several items from brands like Medicube, Biodance, and Tirtir. She highlights the affordability and effectiveness of these products, encouraging viewers to check out BIG W's beauty section.
Structure
- 1Expressing surprise at BIG W's beauty selection
- 2Showcasing Medicube PDRN serum
- 3Highlighting Biodance sheet masks and their cooling effect
- 4Mentioning Tirtir milk toner and Joseph Glow Serum
Original caption
K- Beauty now at BIG W 👏🏼 @BIG W Australia #ad #BIGW
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