PSA to those who celebrate @Adore Beauty Mid-Season sale 👀

@melaniesutherland

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SoundTikTok sound · original sound - melaniesutherland

Promoted product

Foreo Bear Mini

Why it worked

The video leverages a popular sale event and a change in brand policy that benefits consumers, creating a sense of urgency and value. The creator's genuine excitement and clear presentation of desirable beauty products make the haul relatable and aspirational.

Summary

The creator shares a haul from the Adore Beauty mid-season sale, highlighting new and repurchased skincare items. She expresses excitement about being able to use Beauty Bank rewards on sale items and showcases products like the Foreo Bear Mini, MediCube serum, Axis Y ampoule, and Nuxe Super Serum.

Structure

1Introduction to Adore Beauty sale and a new reward policy
2Haul of skincare products
3Showcasing Foreo Bear Mini
4Showcasing MediCube serum
5Showcasing Axis Y ampoule

Original caption

PSA to those who celebrate @Adore Beauty Mid-Season sale 👀

More from @melaniesutherland

Product placement

Adore Beauty: (a) it ACTS - it is a retailer that offers a mid-season sale, and the creator is shopping from it. Removing it would change the video's context. Nuxe Super Serum: (a) it ACTS - it is a product the creator is showing and discussing. Removing it would change the video's content. Foreo Bear Mini: (a) it ACTS - it is a product the creator is showing and discussing. Removing it would change the video's content. Meditube: (a) it ACTS - it is a product the creator is showing and discussing. Removing it would change the video's content. Korean Skincare: (b) it APPEARS - it is a category of products mentioned. Removing it would not change what happens in the video.

On-screen text

PSA to those who celebrate @Adore Beauty Mid-Season sale 👀

Transcript

I've been shopping on Adore Beauty for years, as I'm sure we all have, but they've changed something recently that I've been wanting them to change for so long. And that is being able to use your Beauty Bank rewards on promotional items. So they've got a mid-season sale on at the moment, naturally, I did a haul. And you can use your Beauty Bank rewards on the promotional items, and you need to spend a minimum of $50 on all products, including the promo items. And you can use your Beauty Bank rewards, which is so good. Like I love when brands listen to what their consumers want. And they seem to have done a skincare themed haul. Couple of the things I've had before, couple of the things are new. This is the Foreo Bear Mini. I'm so excited for that. Foreo Bear Mini, it is a microcurrent facial toning device. I'm so pumped for that. Then the MediCube Collagen Glow Boost Serum. I've seen this everywhere. I was like, I've got to try that. And then these, I have tried before, but obviously, perfect time to stock up. This is Korean skincare. It is Axis Y. It is the Artichoke Intensive Skin Barrier Ampoule. It is so good. And then the Nuxe Super Serum. This is anti-aging. Those are all the things that I got for now, but obviously, there's so much more on my wish list, so I might have to go back. But yeah, those are all the things that I got for now.