living like the owens sisters at midnight

@kalenaawhite

140.7K followers · usually 12.5K views a post

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2.2M

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39.2K

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SoundTikTok sound · original sound - kalenaawhite

Promoted product

Wayfair

Why it worked

The video taps into a popular aesthetic and movie franchise, creating a relatable and aspirational mood. The use of cozy, dimly lit visuals and celebratory actions appeals to viewers seeking comfort and entertainment.

Summary

Two women are shown in a kitchen and living room setting, creating drinks and enjoying themselves in a cozy, candlelit atmosphere. The video promotes Wayfair's "Practical Magic 2" inspired decor and encourages viewers to see the movie.

Structure

1Setting the scene in a kitchen with drinks and decor
2Dancing and celebrating
3Transition to a living room setting
4Enjoying drinks and conversation
5Lighting candles
6Final shot of the Wayfair x Practical Magic 2 promotion

Product placement

Wayfair (a retail company that sells home goods and furniture) ACTS - it is mentioned as a partner and its products are shown, implying they are available for purchase. Removing it would change the context of the video. Practical Magic 2 (a movie) APPEARS - it is mentioned as a movie being promoted. Removing it would change the context of the video.

Original caption

I am so excited to see the new @practicalmagicmovie !!🕯️📖 @Wayfair has the cutest Practical Magic 2 inspired decor. My sister and I were channeling our inner Sally and Gilly! It’s so funny because I’m more like Sally and she’s more like Gilly: this was such a fun video to make! Go see #PracticalMagic2 only in theaters September 10th! #WayfairxPM2 #practicalmagic #spooky #spookyszn