living like the owens sisters at midnight

@kalenaawhite

143.5K followers · usually 12.3K views a post

Views

3.1M

Likes

45.5K

Comments

201

Shares

3.7K

SoundTikTok sound · original sound - kalenaawhite

View velocity

+939.2K views over 11.9d · ~79.1K/day · 11 observations

Promoted product

Wayfair

Why it worked

The video taps into a popular aesthetic and movie franchise, creating a relatable and aspirational mood. The use of cozy, dimly lit visuals and celebratory actions appeals to viewers seeking comfort and entertainment.

Summary

Two women are shown in a kitchen and living room setting, creating drinks and enjoying themselves in a cozy, candlelit atmosphere. The video promotes Wayfair's "Practical Magic 2" inspired decor and encourages viewers to see the movie.

Structure

1Setting the scene in a kitchen with drinks and decor
2Dancing and celebrating
3Transition to a living room setting
4Enjoying drinks and conversation
5Lighting candles
6Final shot of the Wayfair x Practical Magic 2 promotion

Product placement

Wayfair (a retail company that sells home goods and furniture) ACTS - it is mentioned as a partner and its products are shown, implying they are available for purchase. Removing it would change the context of the video. Practical Magic 2 (a movie) APPEARS - it is mentioned as a movie being promoted. Removing it would change the context of the video.

Original caption

I am so excited to see the new @practicalmagicmovie !!🕯️📖 @Wayfair has the cutest Practical Magic 2 inspired decor. My sister and I were channeling our inner Sally and Gilly! It’s so funny because I’m more like Sally and she’s more like Gilly: this was such a fun video to make! Go see #PracticalMagic2 only in theaters September 10th! #WayfairxPM2 #practicalmagic #spooky #spookyszn