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@misshannahashton

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SoundTikTok sound · Witchy Finds – Magical Treasures

Promoted product

Astral Tequila Blanco

Home of the cosmic Astral Tequila. Using 100% Blue Weber Agave and nourished by the sun and stars, it's a taste that's absolutely stellar.

Why it worked

The video effectively combines a trending recipe with a relevant movie promotion, creating a festive and shareable experience that taps into cultural moments and encourages social engagement.

Summary

This video demonstrates how to make Astral Midnight Margaritas with friends, encouraging viewers to see the movie "Practical Magic 2". The recipe involves rimming a glass, adding lime juice, Astral Tequila Blanco, cream of coconut, and ice, then blending and serving.

Structure

1Introduction and invitation to make margaritas
2Movie promotion for Practical Magic 2
3Recipe demonstration: rimming glass
4Recipe demonstration: adding ingredients

Original caption

#astralpartner This is your sign to make the iconic @Astral Tequila Midnight Margarita with your friends, and make sure to see PRACTICAL MAGIC 2, only in theaters September 10!🕯️ #PracticalMagic2 @practicalmagicmovie Sip Responsibly. Don’t share with anyone under 21 years old.

More from @misshannahashton

Product placement

Astral Tequila Blanco: ACTS - it is used as an ingredient in making margaritas. Removing it would change the recipe. It appears as a bottle on screen. Practical Magic 2: APPEARS - it is a movie being promoted. Removing it would not change the recipe demonstration. It appears as a title card at the end.

Call to action

See PRACTICAL MAGIC 2, only in theaters September 10!

On-screen text

#ad this is your sign to make Astral Midnight Margaritas with your friends to get in the spirit of seeing PRACTICAL MAGIC 2 in theaters Rim glass with lime & coconut lime salt Add 1 oz fresh lime juice 1.5 oz Astral Tequila Blanco 1.5 oz cream of coconut 1 cup ice Blend and serve!

#hobbymaxxing and side questing 4ever 🤸 (had to make a part 3 bc I’m loving eve