THE TODDLER ELASTICATED

@violet.hollow

443.2K followers · usually 4.2K views a post

Views

37.3K

Likes

89

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2

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14

SoundTikTok sound · original sound - violet.hollow

View velocity

+12.0K views over 4.1d · ~2.9K/day · 4 observations

Promoted product

Vans

8 videos7 creators

Why it worked

The video taps into the relatable challenge of dressing toddlers quickly and easily, offering a practical solution with a popular, recognizable brand. The creator's personal endorsement and clear call to action on a shoppable platform likely drove engagement.

Summary

The creator showcases a pair of toddler Vans shoes, highlighting their elasticated laces for easy on-and-off wear. She expresses her love for the brand and mentions that these shoes are available in toddler and adult sizes, directing viewers to TikTok Shop to purchase them.

Structure

1Introduction of toddler Vans
2Highlighting elasticated laces for ease of use
3Discussing the classic design and versatility
4Mentioning availability in different sizes
5

Original caption

On offer at the time of posting @VANS EUROPE #vans #toddler #mumtok #kidsshoes #vansshoes

More from @violet.hollow

Product placement

Vans: ACTS - The video shows and discusses toddler Vans shoes, highlighting their features like elasticated laces and the classic stripe. The creator also mentions buying them for her son and suggests checking them out on TikTok Shop. Removing the name would change what happens in the video. Vans Europe: APPEARS - Mentioned in the caption as the seller, but not directly acted upon in the video. Removing it would not change what happens in the video.

Call to action

check out Vans on TikTok Shop, the yellow basket and I will see you next time!

On-screen text

THE TODDLER ELASTICATED Toddler Vans! SLIP ON TRAINERS ARE ON OFFER. THESE HAVE ELASTICATED SO IT IS HELPING THEM SLIP SHOES ON AND WANT TO UPGRADE TO NORMAL LACES. IF YOU'RE TEACHING TIE THEIR SHOES, THERE IS STILL THE EYELET HOLES SO YOU COULD OFF AND REPLACE THEM WITH NORMAL LACES. BUT I LOVE JUST GETS HIM SO MUCH FASTER AND IT GIVES HIM THE CONFIDENCE HIS SHOES BY I'VE BEEN A VANS LOVER FOR TO GET HIM SOME MATCHING SHOES AND I JUST SO CUTE, SO CLASSIC. THEY'VE GOT THE OLD SKOOL STRIPE ON THEM. PAIR VERY VERY SIMILAR. I JUST LOVE THEM. THEY DO HAVE SOME DIFFERENT TODDLER SIZES AND OF COURSE THEIR ADULT SIZES AS WELL. IF YOU WANNA CHECK OUT VANS ON TIKTOK SHOP THE YELLOW BASKET AND I WILL SEE YOU NEXT TIME!

Transcript

THE TODDLER ELASTICATED Toddler Vans! SLIP ON TRAINERS ARE ON OFFER. THESE HAVE ELASTICATED SO IT IS HELPING THEM SLIP SHOES ON AND WANT TO UPGRADE TO NORMAL LACES. IF YOU'RE TEACHING TIE THEIR SHOES, THERE IS STILL THE EYELET HOLES SO YOU COULD OFF AND REPLACE THEM WITH NORMAL LACES. BUT I LOVE JUST GETS HIM SO MUCH FASTER AND IT GIVES HIM THE CONFIDENCE HIS SHOES BY I'VE BEEN A VANS LOVER FOR TO GET HIM SOME MATCHING SHOES AND I JUST SO CUTE, SO CLASSIC. THEY'VE GOT THE OLD SKOOL STRIPE ON THEM. PAIR VERY VERY SIMILAR. I JUST LOVE THEM. THEY DO HAVE SOME DIFFERENT TODDLER SIZES AND OF COURSE THEIR ADULT SIZES AS WELL. IF YOU WANNA CHECK OUT VANS ON TIKTOK SHOP THE YELLOW BASKET AND I WILL SEE YOU NEXT TIME!