@abbimae_ — 24x breakout

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There has been a rumour recently circulating my friend group

@abbimae_

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Why it worked

The video effectively debunks a common beauty rumor by presenting a relatable alternative, leveraging the aspirational aspect of 'injectable' results achieved through an accessible at-home product.

Summary

The creator addresses rumors that she gets injectables by revealing she uses L'Oréal Paris Revitalift Filler HA & PDRN+ Serum. She explains that the serum is inspired by injectable skincare trends and helps her skin look plump, smooth, and radiant without needles.

Structure

1Addressing rumors of injectables
2Introducing the L'Oréal Paris serum
3Explaining the serum's inspiration and benefits
4Highlighting its at-home, needle-free application

Product placement

L'Oréal Paris Revitalift Filler HA & PDRN+ Serum: ACTS - it is applied to the face, and its benefits (plumping, smoothing, radiance) are described. Removing it would change the video's focus and demonstration. L'Oréal Paris: APPEARS - it is the brand name on the product. Removing it would not change what happens in the video, but would remove brand identification.

On-screen text

There has been a rumour recently circulating my friend group that I have secretly been getting injectables and I take it as the biggest compliment because I haven't I'm a little bit scared OK reality is I am just the skincare obsessed friend and one of the newest additions to my routine is the L'Oreal Paris Filler HA & PDRN+ serum I literally love that it's inspired by injectable skincare trends but it's an at home topical serum that helps my skin look plump smooth and radiant with no needles involved!

Original caption

#AD Putting all the injectables rumours to bed and putting you all on to the new @L'Oréal Paris UK Revitalift Filler HA & PDRN+ Serum. It's inspired by injectable skincare trends but not as scary or as expensive! *Revitalift HA PDRN+ Serum is a cosmetic skincare product for topical use. Results not equal to a procedure. #pdrn #plumpskin #skincare