Kiehl's NEW 1cc*

@kiehls

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SoundTikTok sound · original sound - kiehls

Promoted product

Kiehl's CollaShot Plump Serumhttps://www.kiehls.com/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAdGRleASK3itleHRuA2FlbQIxMQBzcnRjBmFwcF9pZA8xMjQwMjQ1NzQyODc0MTQAAafHGevFb2DvZLlKYCgqrdXCIcHfSLprl59MgtJgfUOJW_gUvF91TLLCESx75Q_aem_DnQYRxULuhvNkP9UpohW4g ↗

Why it worked

The video leverages the creator's personal experience and positive results with a new, highly anticipated product from a trusted brand, presented in a natural, relatable way without an overt sales pitch.

Summary

The creator introduces and demonstrates Kiehl's new CollaShot Plump Serum, highlighting its benefits for plumper, firmer, and hydrated skin after a month of use. She explains the serum's unique ingredients and delivery system, emphasizing its effectiveness without filters.

Structure

1Introduction of Kiehl's CollaShot Plump Serum
2Explanation of PR embargo and first-time posting
3Demonstration of serum application and texture
4Discussion of product benefits and ingredients
5

Original caption

The hardest secret we've ever kept is officially out. 🤫💗 Say hello to NEW 1cc* CollaShot Plump Serum, your new best friend for visibly plumper, firmer skin. Powered by recombinant collagen polypeptides and our Supra-Liposomal delivery system, it reaches up to 10 layers deep into your skin's surface to help bring back what's been lost. #KiehlsPartner : @Destiny

More from @kiehls

Product placement

Kiehl's CollaShot Plump Serum (ACTS): The serum is applied to the face and massaged in, demonstrating its use and the creator's positive experience with it. Removing it would change the video's focus and demonstration. Kiehl's (APPEARS): The brand name is on the product packaging. Removing it would not change what happens in the video, but it is part of the product being shown.

On-screen text

Kiehl's NEW 1cc* CollaShot Plump Serum

Transcript

I'm so excited I can finally post about this product. This is the first time a brand sent me PR under embargo, which means they send you the product before it's release. So meet my favorite new serum, the 1cc* CollaShot Plump Serum by Kiehl's, of course, my favorite skincare brand ever. And no filter, this is my skin fresh out of the shower, no concealer, nothing. And I have been using this for about a month. It's the only new thing I've implemented into my skincare routine. My skin really does look visibly plumper and firmer and hydrated. Like, this is designed to target visible collagen loss, but it's not your ordinary collagen serum. Kiehl's uses recombinant collagen polypeptides and it's designed to penetrate 10 layers deep into the skin to help bring back what's been lost. And clearly it works. And it fits perfectly into my routine. I've been loving it and I've been using it every single day.