BACK TO SCHOOL

@kelseyggg

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SoundTikTok sound · original sound - kelseyggg

Promoted product

Grace & Stella Gold Eye Patches

Wake up tired under-eyes in just 15 minutes with grace & stella’s gold eye masks. 96% noticed reduced dark circles and brighter under-eyes.* Shop the 24-pair pack on Amazon and get 30% off with code GSEYEMASKS30.

Why it worked

The video taps into the popular 'back to school' trend and provides practical, relatable beauty and fashion recommendations. The creator's personal experience and endorsement of each product, combined with the convenience of shopping on Amazon, likely resonated with viewers looking for similar essentials.

Summary

The creator shares a list of "back to school" beauty and fashion essentials purchased from Amazon. She highlights products like eye patches, pimple patches, an ice roller, makeup brush cleaner, claw clips, a portable fan, a serum, and lip stain, explaining why each is useful for college life.

Structure

1Introduction to back-to-school essentials
2Showcasing eye patches and pimple patches
3Demonstrating ice roller and makeup brush cleaner

Original caption

Check out my Amazon Storefront for more Beauty & Fashion essentials this back to school season! ⭐️💖 @Amazon Influencer Program @Amazon Fashion #ad

More from @kelseyggg

Product placement

Grace & Stella Gold Eye Patches: ACTS - used to refresh under-eyes, making them feel put-together. Removing it would change the video's demonstration of a beauty routine. Mighty Patch Pimple Patches: ACTS - used to treat pimples. Removing it would change the video's demonstration of a skincare routine. Kitsch Ice Roller: ACTS - used to cool and refresh the face. Removing it would change the video's demonstration of a skincare routine. Ecotools Makeup Brush Cleanser: ACTS - used to clean makeup brushes. Removing it would change the video's demonstration of a cleaning routine. Claw Clips: APPEARS - shown as fashion accessories. Removing them would not change what happens in the video. Portable Fan: ACTS - used to cool down. Removing it would change the video's demonstration of a personal comfort item. Caudalie Serum: ACTS - used as a skincare product, described as feeling luxurious. Removing it would change the video's demonstration of a skincare routine. WonderSkin Lip Stain: ACTS - used as a lip product, described as lasting through the night. Removing it would change the video's demonstration of a makeup routine. Amazon Storefront: APPEARS - mentioned as a place to find more items. Removing it would not change what happens in the video.

Call to action

Go check out my Amazon Storefront with so many more fashion and beauty essentials and happy back to school season!

On-screen text

BACK TO SCHOOL Beauty & Fashion E Beauty & Fashion Essentials Gold Eye Patc Mighty Patch Pimple Patches Ice Roller Makeup Brus Makeup Brush Cleanser Claw Clips P Portable Fan Caudalie S Caudalie Serum WonderSkin Lip Stain

Transcript

It's back to school season, so I'm going to talk about some Amazon beauty and fashion essentials that help me survive college. Number one, these Grace & Stella Gold Eye Patches. This will make you feel so put together on those early mornings. Obviously, my Mighty Patch Pimple Patches. I still use these. Next, an ice roller. Just like the eye patches, this saved me. Next, I have a cleanser for your makeup brushes. Too many of you girls are not washing your makeup brushes and when you use your makeup brushes as often as we do, you need this. Claw clips, of course. I never have enough of these. This was definitely a college essential. This portable fan has saved me so many times, especially because I went to school in Miami. Another beauty essential, I would say is this Caudalie Serum. This just feels luxurious. Whether you're in college or not, I recommend this so highly. I also think the WonderSkin Lip Stains saved me. I wore this lip stain every single night I went out. I do post-grad. Go check out my Amazon Storefront with so many more fashion and beauty essentials and happy back to school season!