@valeriastephaniee — 6x breakout

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OVERNIGHT back to school

@valeriastephaniee

224.5K followers · usually 26.8K views a post

Views

166.6K

Likes

15.4K

Comments

136

101

Promoted product

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Why it worked

The video taps into the relatable anxiety and excitement of returning to school, offering a comprehensive "glow up" routine that viewers can follow. The creator's energetic and enthusiastic delivery, combined with the visual demonstration of multiple beauty products, creates an engaging and aspirational narrative.

Summary

The creator prepares for her first day of college by doing an "overnight glow up" routine. She uses various beauty products for her hair and face, including a hair oil, hair mask, cleanser, teeth whitening strips, and brow mapping, before drying and styling her hair.

Structure

1Introduction and motivation for glow up
2Hair prep (oiling, mask)
3Skincare routine (cleansing, teeth whitening, brow mapping)
4Shower and post-shower routine
5Hair drying and styling
6Final reveal and call to action

Product placement

Dr. Groot acts: it is a hair oiling treatment applied to the scalp. Removing it would change the video. Crest Whitestrips act: they are teeth whitening strips applied to the teeth. Removing them would change the video. Youthforia acts: it is a foaming cleanser used to wash the face. Removing it would change the video. Olaplex acts: it is a hair mask applied to the hair. Removing it would change the video. BioCollagen acts: it is a face mask applied to the face. Removing it would change the video. The Tangle Teezer acts: it is a hairbrush used to brush hair. Removing it would change the video. The Dyson Airwrap acts: it is a hair dryer and styler used to dry and style hair. Removing it would change the video.