back to school Ulta run TCU

@malloryjamesmahoney

828.9K followers · usually 149.2K views a post

Views

2.6M

Likes

41.6K

Comments

220

Shares

762

SoundTikTok sound · original sound - malloryjamesmahoney

View velocity

+2.1M views over 26.8d · ~79.3K/day · 4 observations

Promoted product

Good Molecules

3 videos3 creators

Why it worked

The video effectively targets a specific demographic (college students preparing for back-to-school) and addresses common concerns (breakouts, dry skin) with affordable and accessible products from a well-known retailer (Ulta). The creator's relatable tone and demonstration of product use make it feel like a genuine recommendation.

Summary

A college student goes on a back-to-school shopping trip to Ulta to pick up skincare essentials from Good Molecules. She highlights pimple patches, hyaluronic acid serum, and a daily moisturizer, emphasizing their effectiveness and affordability for students.

Structure

1Introduction and back-to-school context
2Shopping trip to Ulta
3Highlighting Good Molecules products
4Demonstrating product use (serum and moisturizer)

Original caption

TCU girls, your back-to-school skincare routine just got an upgrade 💜🎒 Good Molecules is the student-friendly skincare brand to have! It’s effective, affordable, and easy to add to your routine! Find your new favorites at Ulta Beauty 🛍️✨ @Good Molecules #goodmolecules #goodmoleculespartner #backtoschool #ultahaul #backtoschoolhaul @TCU

More from @malloryjamesmahoney

Product placement

Ulta: APPEARS - a store name and logo visible on the building. Removing it would not change what happens in the video. Good Molecules: ACTS - a brand of skincare products that the creator purchases and uses. Removing it would change what happens in the video. TCU: APPEARS - a university name visible on the creator's shirt and in on-screen text. Removing it would not change what happens in the video.

Call to action

So go check out good molecules at your local Ulta.

On-screen text

back to school Ulta run TCU Pimple Patches - $8 Hyaluronic Acid Serum - $6 Lightweight Daily Moisturizer - $12

Transcript

It is almost back to school time at TCU, so you know what that means. Let's go to Ulta to pick up some essentials. I knew the second I walked into Ulta, I had to hit up my favorite section, Good Molecules. They have science backed formulas that actually show you real results, and they're affordable for us college students. I knew I had to grab my favorite, the pimple patches. I mean, after a week of recruitment and putting a pound of makeup on, skin is going to need these because of breakouts. I also grabbed the Hyaluronic Acid Serum. I have really dry skin and it's perfect for keeping me hydrated and dewy all throughout the year. It just makes my skin feel so dewy. And I love to follow it with the Lightweight Daily Moisturizer. It is non-greasy and it doesn't feel all thick and heavy on my face all day. Seriously, the best. So go check out good molecules at your local Ulta.

Recruitment Week = Best Week! Welcome home Baby Kats!🖤🐆✨@TCU THETA