Loading video…
All breakouts
7.2Talking HeadStory Open hookHealth
Hook
me when i found out why the store STITCHED THE POCKETS CLOSED AFTER I CUT THEM OPEN 😭😭
@ethicalmed
15.1K followers · usually 2.6K views a post
Views
18.4K
Likes
280
Comments
27
Shares
11
Why it worked
The video likely resonated due to its relatable humor and the creator's expressive reaction to a common, yet frustrating, clothing design flaw. The use of trending sounds and relatable "girlypop"/healthcare worker persona likely contributed to its reach.
Summary
The creator expresses frustration and confusion about why a store would stitch the pockets of a jacket closed, questioning the logic behind this design choice. The video humorously highlights this peculiar feature of the jacket.
Structure
- 1Questioning stitched pockets
- 2Expressing desire for a fleece
- 3Humorous reaction to the jacket's design
Product placement
Oak and Fort (ACTS - the store where the jacket was purchased, and its practice of stitching pockets closed is the subject of the video; removing it changes the topic) | fleece (APPEARS - a generic description of the jacket, not a specific brand; removing it does not change what happens in the video)
On-screen text
me when i found out why the store STITCHED THE POCKETS CLOSED AFTER I CUT THEM OPEN 😭😭
Transcript
why would yall STITCH THE POCKETS CLOSED BUT NOT STITCH THE POCKET TO THE JACKET. MAKE IT MAKE SENSE 😭🥀🥀🥀 square up pookie🥺 i literally just wanted a cute lil fleece bc im a healthcare girlypop. my goodnessssss. #tragic #fyp #fleece #healthcare def #notsponsored
Original caption
@Oak and Fort why would yall STITCH THE POCKETS CLOSED BUT NOT STITCH THE POCKET TO THE JACKET. MAKE IT MAKE SENSE 😭🥀🥀🥀 square up pookie🥺 i literally just wanted a cute lil fleece bc im a healthcare girlypop. my goodnessssss. #tragic #fyp #fleece #healthcare def #notsponsored
More from @ethicalmed
More breakout videos from this creator.
